Google AdWords Course

Google AdWords Course is a complete pay-per-click program that teaches you to create profitable Google Ads campaigns from scratch. You will learn search campaign setup including keyword match types, negative keywords, ad group structure and responsive search ads. The course covers Quality Score optimization including expected CTR, ad relevance and landing page experience improvements. You will master bidding strategies including maximize conversions, target CPA, target ROAS and manual CPC for different campaign goals. The course teaches display campaigns including audience targeting, placement exclusions and responsive display creative optimization. You will learn shopping campaigns for e-commerce including Merchant Center setup, product feed optimization and performance max integration with real store examples. The course covers YouTube video campaigns including skippable in-stream, in-feed and bumper ads with audience layering. You will practice conversion tracking using Google Tag Manager, enhanced conversions and offline conversion import. The course includes modules on Remarketing, customer match lists and similar audience creation for re-engagement. You will learn to analyze search terms reports, optimize for wasted spend and scale winning campaigns while controlling cost per acquisition. By the end you will be Google Ads certified ready and capable of managing campaigns for clients profitably.

What's Included

• 22 hours of HD video
• Search & display campaigns
• Shopping & video ads
• Certificate of completion